As a professional blogger, I have found that most times my clients (the blog owners) are not so comfortable using social marketing strategies or are simply unaware of the great outreach of easy social media tools. But, if you have a Twitter account please promote your blog via Twitter! One catchy blog topic can help you generate many remarks by a simple technique like ‘Alert on latest debate on XYZ topic – your comments welcome on my post’ followed by your blog link!
Actively seek out topics for your blog that are related to your industry’s latest controversy since nothing heats up audience interest as much as this twin sister to gossip does! You can actually double blog traffic by using buzz words in blog titles and posing open-ended questions that invite debate. Then get word about these latest blog posts out to all community members randomly and invite opinion. People love to be considered smart enough to be asked for their views!
Conduct a single question poll on a core topic in your blog niche, headlining it with the query and leaving answers open for a limited time, say for a week. Mention you will pick one best answer from reader comments – this will encourage healthy competition and worthwhile blog responses that are on topic, instead of the standard ‘great post.’ For example, a health blog can have raise the question ‘What is your view on legalizing Marijuana?’ and a fashion blog can post a blog article on ‘Best way to clean leather boots?’
Solicit experience sharing from your blog readers and you will have a regular following that will be happy to recommend your blog, helping you promote it online. For example, everybody loves a bit of attention, so grant that to your readers and arrange a blog contest – something simple like ‘forgotten childhood games,’ ‘most romantic date venue’ or ‘my favorite coffee brand’ are all questions that would show a human side of your readers and encourage them to talk about themselves. They are sure to return to talk some more next time you post – just don’t forget to alert these responders!
Integrate social sites like StumbleUpon with your blog promotion efforts and don’t be shy about asking friends to use it to help you out. Though traffic is initially slow, its steady and effective for quality blog traffic.
Comment on other blogs and provide a link to a relevant post of yours that is on-topic. This is a great but under-utilized way of diverting prospective blog readers to your blog provided you have posted a topic that is related, whether in a positive or negative way, to the current blog post. This will arouse reader curiosity and encourage responses.
Always acknowledge comments from blog readers. Many bloggers find it tedious to reply to comments or simply lag behind in responding to comments, but if someone has taken the time and initiative to respond to your post, it’s a good sign you’ve managed to get their attention. A friendly response can help you retain that reader, so make an effort to do that!
Make comments open and available to all instead of limiting time periods for general blogs. This way even if your blog titles, tags or hot keywords are found in online searches 2 or 3 years down the line by people looking for related data, your blog earns that traffic too!
Choose evergreen topics for your blogs over time sensitive articles and stick with general interest topics that provide useful information to readers or fill a gap. Keep what you had for lunch under wraps, ditto for your pet peeves!
Don’t filter out the critical comments as charged up opinions only make you seem more of a